![]() Instagram Ads, behavior and device targeting, and video ads were once only available via Power Editor – though they are now available in the Ads Manager. Some features within the Power Editor may never actually be released to the standard Ads Manager. Though a Power Editor account is a bit more complex than the standard Facebook Ads Manager, the main advantage is that new ad formats come to Power Editor before being released to the Facebook Ads Manager – so if you want to be the first to get in on new features, you should rely on Power Editor. Power Editor is a Facebook advertising tool designed specifically for large advertisers who need to create, edit, and publish several ads at once, while still maintaining precision control over each of their campaign.
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